LONDON (AP) — Coca-Cola is hoping for a caffeine-fueled boost with the acquisition of British coffee chain Costa. The soda giant said Friday it is spending 3.9 billion pounds ($5.1 billion) in One of the primary reasons for Coca-Cola’s acquisition of Costa Coffee was to diversify its product portfolio and enter the hot beverage market. Despite being a global leader in the cold beverage sector, Coca-Cola had a minimal presence in the hot drinks segment. By acquiring Costa Coffee, Coca-Cola gained instant access to a well-established The price of Costa Coffee doesn’t make a dent in Coca-Cola’s $191 billion valuation but it is one of its most significant acquisitions. Although Coca-Cola can often be considered as a self-propelling behemoth, the company has been losing its fizz over recent years and its prospects have been going flat. This cafe will help us build and share the unique Costa Coffee experience,” said a Costa Coffee spokesperson. In July 2022, Coca-Cola said that the recovery of Costa Coffee in its domestic UK market, where it operates over 2,800 stores, helped the Atlanta-based beverage giant achieve a 12% rise in revenues to $11.3bn for the three months GUEST COLUMN: COCA-COUV & COFFEE: Comment: Coca-Cola's History in Coffee: Though Coca-Cola's acquisition of Costa Coffee surprised many, the soft drink giant has a Long history in the coffee industry.(GUEST COLUMN: COCA-COUV & COFFEE) Author: Schoenholt, Donald N. Publication: Tea & Coffee Trade Journal: Geographic Code: 1U2NY: Date: Nov 1 Abstract The Coca-Cola Company, created in 1886, is the world’s largest beverage corporation, offering over 500 brands to consumers in 200 countries. The company’s revenues and profits have been dwindling over the last decade, due to the shrinking soda market, as consumers are turning away from sugary drinks, and cities are imposing soda taxes. Gold Peak, a national brand, and the regional Peace Tea offering will now anchor the company’s ready-to-drink tea (RTD) strategy in North America. “Shifting from a three-brand tea portfolio to a prioritized two-brand tea lineup will free up investment resources and supply chain capacity to better meet consumer needs and capture share in the It has been expanding its non-soda portfolio through innovation and several acquisitions, including Britain’s COSTA coffee.Coca-Cola believes that the worst might have been over in the second Coca-Cola accomplished this in late 2018/early 2019 with its $5.1B dollar acquisition of Costa Coffee. Source: The Coca-Cola Company Today, Coca-Cola is much more diversified than even just 5-7 Costa Coffee started over 45 years ago by two brothers. It started as "the UK's favorite coffee shop" but is now available all around the world. To date, it's Coca-Cola's largest acquisition EMW4jDG.